Unity is Girlguiding Staffordshire’s international camp which takes place every four years. I took on the volunteer role of Media and Communications Team Lead. For this role I lead a team of 5 volunteers who were responsible for all design and marketing outputs from inception to execution. Myself and my team’s key responsibilities were building a new brand and guidelines, ensuring brand consistency throughout, creating promotional material (both digital and print), social media content, website production and maintenance, email communications and on site assets such as signage and handbooks.
During the weeklong camp, my team and I gathered high-quality photos and videos which serve as an important memento for the participants as well as a promotional asset library for the next camp. One of my team had joined us to complete their Duke of Edinburgh Gold Residential and had no experience with such an event. I was able to inspire and guide them and my whole team through the whole process before the event and during which was a real pleasure to see their skills grow over the two years.
Examples of printed promo material for youth members
A couple of static social posts across the social chanels
The key promo video for 2022 created with 2018 footage.
A Short Higlight Reel from the 2022 Camp
I draw up a new site map of the campsite for the Unity 2022
Each Sub-camp had its own camp badge, which fitted together with the other sub-camp badges and the main camp badge
Event Photos taken by my team and I
